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User behavior data benefits for business – By Aditya Abeysinghe Data from users Today businesses collect various types of data from users. These data range from data entered directly to a system such as to a website to data from user interactions in a system. Businesses use methods such as browser cookies, analytics scripts embedded to a user interface etc. to track user interactions and data input to a system. These data are then used by business analysts to increase user retention rate leading to increase of sales. What data is collected? Behavioral data from user experience is one type of user data collected by businesses. It is often collected using an aggregation of data which require analysis from different experts. Behavior tracked to enhance user experience include navigation of pages or screens within a website, links clicked etc. These data are used to understand what sections of a system ...