Sheba Nandkeolyar Archives

‘Aus-India trade deal will make Indian community’s grocery baskets weigh lighter on pockets’ Source : sbs.com.au The Australia-India Economic Cooperation and Trade Agreement covers a wide array of economic sectors that will boost trade and commerce between the two nations. SBS Hindi spoke to the former national chair of the Australia India Business Council (AIBC), Sheba Nandkeolyar, who believes that the benefits of this deal will be reaped by the community very soon. The Australia-India Economic Cooperation and Trade Agreement is a result of decade-long negotiations between both countries. Australian Trade Minister Dan Tehan and his Indian counterpart, Piyush Goyal, signed the deal in a virtual ceremony on 2 April with the prime ministers of both countries in virtual attendance. Today, we turn a new leaf in India-Australia ties. 🇮🇳🇦🇺 The historic Economic Cooperation & Trade Agreement gets inked on the auspicious occasion of ‘Gudi Padwa’. It is a prelude to ...

Sheba Nandkeolyar on the implications of a growing migrant population for marketers- by KALILA WELCH Source:Mumbrella Last week the results from the 2021 Australian Census were released, revealing, amongst other things, that Australia is now a majority migrant nation, with 51.5% of all Australians having indicated that either they, or at least one of their parents were born overseas. The changing face of the nation is something should not only be acknowledged, but embraced by marketers, with the growth of culturally and linguistically diverse communities in Australia opening up new audiences for Australian brands. However, for expert in multicultural and diversity marketing, Sheba Nandkeolyar, the Australian marketing and advertising industry is lagging when it comes to engaging with these growing audiences. So, to learn more about why the latest Census findings should matter to marketers and advertisers, and what is required of brand’s seeking to engage these audiences, I caught ...