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Communication to the customer: A Virtual Reality usage By Aditya Abeysinghe Virtual reality (VR) is a concept which simulates an environment using hardware and software. VR is used by many for different uses, and this has made VR a growing tech in the domain of simulations. The use of VR has rapidly increased in the past few decades due to low-cost hardware required and the ability to use VR devices with minimal knowledge. Use of VR for various activities in marketing is on one such use. Use of VR in marketing communications Traditional marketing communications involved communicating with the customer using an advertising medium. Digital and printed media were used along with in-store and indirect selling methods. Different methods of selling products sprung with marketing using the Internet. Emails, digital advertisements, and mobile applications are the most used marketing platforms today. Along with Internet marketing other methods are used by ...