Use of AI with service marketing By Aditya Abeysinghe What is service marketing? In service marketing a service is marketed to a target customer segment. This type of marketing is different from marketing of a product as an intangible item is marketed to the customer segment. As an intangible item is marketed neither party has ownership of the item being marketed. Service marketing also needs less time to market than marketing a product. Also, since a service has less scope after it is being used, marketing a service is often difficult than marketing a product as it is often difficult to convince customers to use a service.  Types of service marketing External service marketing is the most used type of service marketing. In external service marketing a service is marketed to its customers. Different types of techniques like products, purchasers, etc. to promote services are used in this type of ...

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‘The Great Resignation’; In search of work-life balance by Amil Prema The Great Resignation – also known as the ‘Big Quit’ or ‘The Great Reshuffle’ – was a term coined by Professor Anthony Klotz from Texas University in early 2021, used to describe the large trend of employees deciding to voluntarily quit their jobs. Propelled by the COVID-19 pandemic, a need for more flexible hours, a greater work-life balance, and a desire for more holistic benefits are some of the reasons for the mass resignations over the past two years. In 2021, the US alone saw a staggering 47 million people leave their jobs, with quit rates reaching a 20-year high. Whilst this has created certain headaches for employers, it has also opened up a host of opportunities for remote work – those who have developed the right skills and who are not afraid to take on new challenges, are ...

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How AI is changing producer to buyer bond: AI Marketing By Aditya Abeysinghe Marketing was used to reach out buyers from early days of distribution, manufacturing and selling of goods and services. With electronic marketing, new ways of establishing marketing links with consumers are used. Today, from social media marketing to automated marketing, tech is used for many activities. With use of tech, a new issue is the massive data volume that is generated due to multi-channel marketing strategies used by sellers. Use of Artificial Intelligence (AI) in marketing has been a new solution to solve this concern. Where is AI used Big data and social media are two terms that were introduced in the past few years. Analyzing big data to efficiently make decisions has been an issue with the use of multiple social media methods and mass marketing. Often software which can bring insights to marketers to identify ...

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       “BREAKING NEWS. HOT, HOT, HOT”.!!! – By Des Kelly  Just goes to show what our “Social Media” is capable of. The furore of Climate-Change is now on the agenda, all around the world, yet, to all intents and purposes, this is all stale news. I have already written about this subject many times, have never claimed to be a “Climatologist” or an expert in this field, still, to anyone, with even half a brain, the realization that CLIMATE-CHANGE on Earth, has ALWAYS been going on, this “little blue ball” as I prefer to call it, is gradually, VERY GRADUALLY, moving closer to the “great golden ball” in the sky called the SUN, anyway, and NOTHING can change this. We humans CAN DELAY the ultimate catastrophic-climax, by reducing emissions, etc., etc., but the simple fact of the matter is that we CANNOT EVER STOP CLIMATE-CHANGE!!.          ...

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  “WHAT IS THE VERDICT” – By Des Kelly Heaven sent, for Social Media?, well, it certainly seems like it. With all the “hoo haa” that has been going on for months now, regarding Cardinal Pell, the most recent “trial” by three County Judges tells us that two of them are convinced of the “penetrating-phobia” of Pell, yet, one of their Colleagues seems sure that Pell has not penetrated anything per se’. Everyone seemed sure that the decision of these three learned Judges would be unanimous, but NO.       This is a serious crime, we are talking about here.  A sexual penetration of a Choir-boy by the most Senior Cleric in the Country, and one who was in line to be the next Pope of the Catholic Church, in Vatican City. The Cardinal has insisted that he was not guilty of the crime and ” Innocent until PROVEN guilty” ...

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